Bo Muller-Moore in his studio in Vermont, where he screenprints t-shirts with the slogan "Eat More Kale." The fast food chain Chik-Fil-A, which sells 537 chicken sandwiches a minute, alleges that Muller-Moore's t-shirts violate its trademarked slogan “Eat Mor Chikin.” “This is corporate bullying,” Mr. Muller-Moore said. His lawyer, Daniel Richardson, sent Chick-fil-A a letter in November, contesting its claim that the slogan “is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property." ... "We believe it’s pretty clear, the issue of dilution and confusion aren’t really triggered here,” he said. “There’s no one out there that’s going to come forward and say, ‘I thought I was buying a Chick-fil-A product but I got this T-shirt.’ ”

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(photo Joseph Sywenkyj/NYT)