Why Don't You Make Me A Sketch

A video on the classic Gastrotypographicalassemblage and other work by long-time CBS design director Lou Dorfsman, who was recently celebrated in a month-long exhibition at Kemistry Gallery in London.

Creativity is essentially a lonely art.
It is in reality the ability to reach inside yourself ...and drag forth from your very soul an idea
–Lou Dorfsman (1918–2008)

See also:
Steven Heller's obituary of Lou Dorfsman at The New York Times; Michael Bierut at Design Observer on The Four Lessons of Lou Dorfsman.

[via Man Made Lakes, the blog of Seattle-based artist and designer Jesse Brown]