A spread from the Textile Brand Names Dictionary (1947), posted by Steven Heller at Design Observer along with a short essay entitled A Good Trademark: A Historical Perspective. It might sound boring but if you're the least bit interested in the process of naming a brand (Denicron, Glritone, Glossitwist, Ma-Tex, Perma-Fluff, Perma glaze, Permaglo, Permaset, Permoflex...), check it out.
A spread from the Textile Brand Names Dictionary (1947), posted by Steven Heller at Design Observer along with a short essay entitled A Good Trademark: A Historical Perspective. It might sound boring but if you're the least bit interested in the process of naming a brand (Denicron, Glritone, Glossitwist, Ma-Tex, Perma-Fluff, Perma glaze, Permaglo, Permaset, Permoflex...), check it out.