"Laura and Kate Mulleavy of Rodarte at the Apex Electronics store in Sun Valley, Calif. The colorful wires they found there [were] incorporated into the shoes for their spring 2009 collection." Photo Tierney Gearon for The New York Times

Sisters Kate and Laura Mulleavy are designing a Rodarte collection for Target. Fifty-five pieces will be available from December 20th through February 6th, 2010, with a price range of approximately $10–$80.Photo Tierney Gearon for The New York Times

Rodarte is justifiably expensive because of its otherworldly meticulousness and material. It will be interesting to see how Laura and Kate's highly conceptual ideas translate into an extremely affordable line — but more than almost any designer I can think of, they are equal to the task.

Here's a short documentary from style.com on Rodarte's most recent collection. Try to ignore the part where Elijah Wood says "whimsical."

I recommend watching the Fall 2009 runway show (as well as backstage photos, past shows, etc.) at Rodarte's website.
Click here for more Rodarte on Flat Earth.

[ nymag.com ]