Objectified is a new film from Gary Hustwit, who was responsible for Helvetica, the excellent documentary on the ubiquitous typeface of the same name. This time out, through interviews with Hella Jongerius, Marc Newson, Jonathan Ive, and others, Hustwit explores the wide world of industrial design, taking a look at the creative processes responsible for mass-produced material objects, and at how those objects impact our lives and identities. Objectified premiers in March (go to the website for updates).(side note, this logo strikes me as the anti-helvetica. clever though.)

AND… In celebration of refined materialism, here are three brilliantly designed objects at the top of my want list. They have been there for a long time and I still don't have them. Maybe I never will but it makes me happy to know they are out there somewhere.1. Olivetti Valentine portable typewriter, by Ettore Sottsass (1969)2. Tie! A Land Rover (above) and a Boston Whaler.In this 1961 Life magazine photo, Richard T. Fisher, the guy who designed the hull of the Boston Whaler, smugly demonstrates that his boat is totally unsinkable, even if some crazed logger sneaks underwater and attempts to saw it in half. Beautiful utilitarianism.3. Pretty much anything designed by Dieter Rams.I also want this new gigantic Samsung TV — it's only an inch thick and it consumes 40% less energy than other HDTVs. It's not on the top three though because you're not supposed to get excited about a TV.
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